Henley Supply named Window & Door dealer of the year
Henley Supply of Decherd was honored for Overall Excellence in its field by Window & Door magazine, being named 2013 Dealer of the Year in leadership in the professional market.
According to Window & Door magazine, a fenestration trade publication, the Dealers of the Year program is designed to highlight professionalism in the industry with a spotlight on best practices among dealers and distributors.
Henley Supply in Decherd was recently honored by Window & Door magazine as Dealer of the Year. Pictured, from left, are Barney O’Keefe, purchasing agent; Teddi Chrisco, assistant vice-president; and Sam Henley, president. The second row includes David Buckley, inside sales; Tim Harshman, assistant purchasing agent; Jason Abbott, Chattanooga sales area; Jared Henley, Nashville sales area; Mark Horton, Huntsville sales area; and Jeff Mathis, service. In the third row are Larry Faust, Huntsville sales area; Bill Gordon, Nashville sales area; Al Finchum, Huntsville sales area; Carter Underhill, Franklin, Coffee, Warren, Grundy County sales area; Andrew Bull, inside sales; Bryan Farmer, iInside sales; and Nathan Robinson, Nashville sales area. Horton, Faust, O’Keefe and Chrisco have been with Henley supply for more than 30 years.
Nicole Harris, publisher of Window & Door said, “Our Dealers of the Year talk about reinventing themselves in recent years, as they re-tooled their business in the face of market declines.”
The roots of Henley Supply stretch back to the late 1800s, and its leaders have stressed a need to stay relevant in an evolving market.
Sam Henley, President of the company, attributes the evolution and success of his family’s company to their willingness to go where the customers lead them.
“The millwork market has changed,” he said. “When I was a kid, I worked here with my parents and a customer would come in and say, ‘I need six windows,’ and you’d ask him what size. You didn’t ask what color, what grille pattern or what type of glass because you just had one window.”
Today, the product selection has greatly expanded, and Henley Supply has accommodated the change by carrying a large selection of windows and doors. The company still pre-hangs doors and keeps an extensive inventory for faster turnaround.
“As our millwork business evolved, we expanded to other markets,” Henley said. “As the residential markets, pro builders and residential communities developed, our sales opportunities were there to expand further and sell factory direct.”
Henley says another thing that sets his company apart is its long-standing reputation for excellence in customer service.
“I don’t think people are ever going to want cheap products that give them problems,” he said. “We plan to maintain our product quality and our service quality.”
Henley says the plan will lead the company to increasing and steady growth as the market returns.
“We have a good quality product, good value and good service,” he said. “If we continue to offer those things, the cheapest product is not going to win our accounts away because it’s not worth the product failures and problems.”
Henley said he believes that Henley Supply’s one-step distribution model is ideal for today’s building market.
“We have a premium product line and we buy direct,” he said. “We’re a one-step distributor and we operate on a wholesale margin so we’re very competitive.”
Henley said being a partner to its builders and being willing to evolve is the simple formula that will lead to continued success far into the future.