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On this day in history March 27, 1998 – FDA approves Viagra

Posted on Monday, March 27, 2017 at 8:06 am

On this day in 1998, the Food and Drug Administration (FDA) approves use of the drug Viagra, an oral medication that treats impotence.

Sildenafil, the chemical name for Viagra, is an artificial compound that was originally synthesized and studied to treat hypertension (high blood pressure) and angina pectoris (a form of cardiovascular disease). Chemists at the Pfizer pharmaceutical company found, however, that while the drug had little effect on angina, it could induce penile erections, typically within 30 to 60 minutes. Seeing the economic opportunity in such a biochemical effect, Pfizer decided to market the drug for impotence. Sildenafil was patented in 1996, and a mere two years later–a stunningly short time compared to other drugs–it was approved by the FDA for use in treating “erectile dysfunction,” the new clinical name for impotence. Though unconfirmed, it is believed the drug was invented by Peter Dunn and Albert Wood.Viagra’s massive success was practically instantaneous. In the first year alone, the $8-$10 pills yielded about a billion dollars in sales. Viagra’s impact on the pharmaceutical and medical industries, as well as on the public consciousness, was also enormous. Though available by prescription only, Viagra was marketed on television, famously touted by ex-presidential candidate Bob Dole, then in his mid-70s. Such direct-to-consumer marketing was practically unprecedented for prescription drugs (now, sales and marketing account for approximately 30 percent of the pharmaceutical industry’s costs, in some cases more than research and development). The drug was also offered over the internet–customers needed only to fill out an “online consultation” to receive samples.An estimated 30 million men in the United States suffer from erectile dysfunction and a wave of new Viagra competitors, among them Cialis (tadalafil) and Levitra (vardenafil), has blown open the market. Drug companies are now not just targeting older men like Dole, but men in their 30s and 40s, too. As with many drugs, the long-term effects of Viagra on men’s health are still unclear (Viagra does carry warnings for those who suffer from heart trouble), but its popularity shows no signs of slowing. To date, over 20 million Americans have tried it, and that number is sure to increase as the baby boomer population continues to age.

Other important happenings on this date: 

March 27, 1865 -Lincoln, Sherman and Grant meet

On this day in 1865, President Abraham Lincoln meets with Union generals Ulysses S. Grant and William T. Sherman at City Point, Virginia, to plot the last stages of the Civil War.

March 27, 1905 -Fingerprint evidence is used to solve a British murder case

The neighbors of Thomas and Ann Farrow, shopkeepers in South London, discover their badly bludgeoned bodies in their home. Thomas was already dead, but Ann was still breathing. She died four days later without ever having regained consciousness. The brutal crime was solved using the newly developed fingerprinting technique. Only three years earlier, the first English court had admitted fingerprint evidence in a petty theft case. The Farrow case was the first time that the cutting-edge technology was used in a high-profile murder case.

March 27, 1977 – Jumbo jets collide at Canary Islands airport

On this day in 1977, two 747 jumbo jets crash into each other on the runway at an airport in the Canary Islands, killing 582 passengers and crew members.

March 27, 1964- Earthquake rocks Alaska

The strongest earthquake in American history, measuring 8.4 on the Richter scale, slams southern Alaska, creating a deadly tsunami. Some 125 people were killed and thousands injured.

March 27, 1939 -March Madness is born

The University of Oregon defeats The Ohio State University 46–33 on this day in 1939 to win the first-ever NCAA men’s basketball tournament. The Final Four, as the tournament became known, has grown exponentially in size and popularity since 1939. By 2005, college basketball had become the most popular sporting event among gamblers, after the Super Bowl. The majority of that betting takes place at tournament time, when Las Vegas, the internet and office pools around the country see action from sports enthusiasts and once-a-year gamblers alike.


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