Ascend wins Diamond Award

Ascend Federal Credit Union, the largest credit union in Middle Tennessee, has won a coveted Diamond Award from America’s Credit Unions in the “Member or Trade Communications” category for its Possibilities newsletter.

Ascend’s member newsletter was also recognized as the “Category’s Best,” earning the highest score of all other credit unions within its asset grouping.

America’s Credit Unions’ Diamond Awards is the country’s most prestigious annual credit-union marketing competition, recognizing and rewarding creative excellence and outstanding results.

Ascend competed against the country’s largest credit unions with assets greater than $1 billion and was one of three Tennessee-based credit unions within the highest asset category to receive an award.

Designed to inform and engage, Ascend’s Possibilities newsletter serves as a consistent, member focused communication channel delivering financial education, product updates, community stories and leadership insights. By blending these elements, the newsletter transforms routine updates into a meaningful touchpoint that keeps members connected to Ascend’s mission while reinforcing trust and transparency.

“We’re honored to be recognized with a category’s best Diamond Award for our Possibilities newsletter,” Nick Riegal, Ascend’s senior vice president of marketing, said. “This recognition reflects our team’s commitment to creating meaningful, memberfi rst communications that not only inform but also empower our members to take control of their financial futures.”

The award was presented on March 24 at the annual America’s Credit Unions Marketing, PR & Development Council Conference in Aurora, Colorado. To review the complete list of the 2026 Diamond Award winners, visit https://www. americascreditunions.org/ councils/awards-programs/ diamond-awards/2026winners.